The ‘Danish Dynamite’ collaboration was initiated as a homage to the architect and chair designer Arne Jacobsen, by fashion brand Han Kjøbenhavn and interior brand Fritz Hansen. The project reinterpreted the classic chair entitled ‘Grand Prix’, and iGNANT Production were assigned to capture the chair through a conceptual, artistic interpretation. The result is the video production ‘Beauty of Shapes’, celebrating the fusion of the chair’s natural form and the human silhouette. The visual focus lies on the interaction of shapes and structures.
Director: Clemens Poloczek & Lukas Korschan